The Italians may just be the most passionate people on the planet

Viva l’Italia, or hooray for italy if you may, is not just an Italian saying – it’s a way of living.

Every single corporation wants to increase their margins, even at the expense of our well-being. Companies are shipping food to the Europe and the West like never before. Just take a look at the video below and you will see what we are talking about.

The food we are consuming is simply becoming less and less nutritious, and it’s not too likely we will see any break in this pattern anytime soon. Just take a look at the United States, the obesity rate is higher than it has ever been in history.

We are being marketed our brains off in any direction we look. The food is packaged in lovely art-directed designs, psychologically strategized just to induce a zombie-like behavior in us consumers.

Nobody seems to care, and we are doomed if we don’t come together soon enough.

 

What does all this have to do with passionate Italians?

Before we answer that question, take a good look at the image below.

This is Giuseppe di Cogne. An Italian chef since 1968.

On your first trip to Italy, you will notice something very different than you are used to. Everything, and we mean EVERYTHING, is executed with great passion. The Italians don’t seem to work for money, they seem to actually love what they do. No matter if it’s a pizza baker or a fruit salesman, you will always see the passion in their eyes. They just seem to enjoy life and be at ease with the world.

If this is not a good reason to visit Italy, then maybe it’s the wrong destination for you to consider. However, we recommend every human being to spend a week in Italy and notice how your values and core beliefs transform after just a few days, to the better of course.